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La Vache Sérieuse

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In 1926 the French company Grosjean launches a product of processed cheese then called "La vache sérieuse" (The serious cow), its slogan was then: "The laughter is the clean of the man! The seriousness of the cow! The serious cow. It is found in serious homes." The company lost its counterfeiting lawsuit against [l940838] in 1955, and had to change its name in 1959.