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The Actuality Of Thought

Overview

The Actuality Of Thought --- 1998-06-01

This was Bifocal Media number 1. The fact that there’s not even a catalog number on the box says a lot about our future aspirations as a record label. This was supposed to come free with a zine I was working on. A few factors came into play around the time that this was released that played into the big deal that this video became in the summer of 1998. For starters, a lot of these bands started selling a lot of records. Cave In, Braid, Spazz, The Promise Ring, and The Get Up Kids all got underground enormous. Keep in mind that many of these shows were put on by my room mate and I. Every show was filmed in a tiny venue or a living room. There was no Youtube and the internet was not something that people spent too much time with. Cell phones were for lawyers and “emo” was not a word that they used on the most popular teen drama of the day (Beverly Hills 90210).