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Short-lived (1962-65) label founded by [a=Don Kirshner] in New York City as a division of Screen Gems and as an outlet to showcase the songwriting talents of [a=Goffin And King]. The label issued 2 albums and more than 50 singles in its brief history, none more successful than its innaugural single, [a=Little Eva]'s, "The Loco-Motion".