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Elevation (2)

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UK Elevation was a record label set up as a joint venture between [l=Creation Records] and [l=WEA Records Ltd.] in 1987. Frustrated with the limitations of independent distribution and financing, [a=Alan McGee] set up the label to get wider distribution and sales for some of the bands on [l=Creation Records] with a view to generating additional funds for investment in other [l=Creation Records] artists.The label released albums and several singles by [a=Primal Scream], [url=/312789]The Weather Prophets[/url], and [a=Edwyn Collins], although the deal with [l=WEA] collapsed due to disappointing sales. [a=Alan McGee] described the label shortly after its collapse as his "biggest mistake", saying that [l=WEA] expected instant hits.