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May-Fair

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May-Fair records were available between 1931 and 1933 and were not sold in the usual manner, but exchanged for Ardath cigarette coupons. The records were pressed by [l14624] and [url=http://www.discogs.com/label/132341-Piccadilly-2]Piccadilly[/url] and some labels show that they were selected by the ubiquitous [a496729]. The catalogue series are in a G-2000 range which, on reaching about 2262, drops the first digit, finally reaching about G-360 before Ardath withdrew the offer and disappeared from the market themselves soon after. (Some records have prefix letters other than G- but the reason behind this is not known). It is believed that Selfridges bought up the unused stock in 1933 and sold them in their department stores.

By Kyle Larson