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Broadway (9)

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U.S. record label (1921-1935). This was originally produced by [l464821] (NYRL) of Port Washington, Wisconsin and the Bridgeport Die & Machine Company ([l906414]) as a cheap (39¢) label to be sold by the May Company and other department stores. This was the first of many collaborations between NYRL and BD&M, all of which drew upon NYRL's [l93131] masters and duplicated that label's couplings. After BD&M dropped NYRL as its master supplier in late 1924, Broadway drew on masters from several other suppliers, most notably Emerson Recording Laboratories. When BD&M went bankrupt in 1925, production of the Broadway label shifted to [l464821]' plant in Grafton, WI. New series were introduced, including a popular 1000 series in 1925, followed by a short-lived race series (5000) and a country music series (8000) in 1929. When NYRL collapsed in 1932, the [l477618] took over production of Broadway, and the NYRL imprint was removed from labels. Masters from ARC and its [l350102] affiliate were used from that point, duplicating material issued on [l161008], [l14624], [l142670], [l161884] and similar labels. Finally, in 1934, [l263894] purchased the Broadway trademark and issued its own short-lived series that contained some newly recorded material but mostly drew on older [l359744], [l94537] and [l93131] masters. Sales were poor, and Decca discontinued the label in early 1935.