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Supertone (5)

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U.S. shellac record label (1924-1931). Records were produced by several manufacturers for sale by [l304340] (1924 and 1928-31) and the [l681769] Company (1925-1928). The earliest Supertone records were manufactured by the Capitol Roll & Record Company, and drew upon masters from John Fletcher's Olympic Disc Record Corporation and [l464821]. Sears discontinued the Supertone brand in 1924, when Capitol Roll & Record went out of business. Between 1925-1928, a different Supertone label was produced by [l567964] with masters from [l464821], [l577104] and Emerson Recording Laboratories for sale by the [l681769] Company. These releases initially bore black labels, but soon had label, couplings and catalog numbers that were identical to those of [l160990] during this period. Production of the [l681769] Supertone label shifted to [l835148] in mid-1926. These bore a redesigned maroon label and had couplings and catalog numbers identical to those of [l137541] discs. By late 1927/early 1928, production of this label had shifted again, now to [l112015] This short-lived series drew from [l108857] budget series masters. [l681769] discontinued its Supertone label in mid-1928, when [l304340] reintroduced its own Supertone label. [l681769] changed the name of their label to [l681770]. Sears revived its Supertone label as a replacement for its defunct [l224384] brand. These were initially produced by the [l498424] and drew upon [l94537] and [l359744] material. When Gennett faltered in 1930, Sears contracted production of Supertone to the [l421972]. More than 200 releases, numbered in a new S-prefixed series that first appeared in the Fall 1931 catalog, were produced before Sears discontinued the label in late 1931.