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XMAG

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[b]XMAG[/b] - [i]"techno.pop magazine"[/i] from Czech Republic has been one of the most important and key players of the scene since 1996. The first 200 copies were made on a copy machine by [b][a=Aleš Bleha][/b] - a former local radio DJ and a promoter of legendary parties. He launched a bulletin called [b]Trip2House[/b] to support his events and to get people in touch with the worldwide dance music movement. His journalistic "looking for a perfect beat" slowly found readers across the whole republic. Soon the stapled black and white pages developed into a full colored magazine. The year 1998 was a fundamental year for [b]Trip2House[/b]. With an amount of 5000 copies, it started to be published regularly. Magazine's title was cut down to [b]Trip[/b], later enlarged to [b][l=Tripmag][/b], and changed for the third time in 2003 when it became [b]XMAG[/b]. A CD covermount was one of the drivers that turned the whole thing into a bestseller due to almost nonexistent distribution of electronic music releases in the Czech Republic and Slovakia. During the years there have been released a lot of mixed & non-mixed CDs and DVD movies. An incredible success of [b]XMAG[/b] led to establishment of a publishing house (known as [b][l=X Publishing][/b]) focusing on youth culture and lifestyle magazines like [b]Street[/b] - [i]urban culture magazine[/i], [b]Hype[/b] - [i]the magazine of the magazines[/i] or [b][l=Živel][/b] - [i]overground against monoculture[/i].