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Ma Compil Summer Music System Coca-Cola

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Crossed marketing operation involving all [l242705] brands in summer 2002, French territory. Each can, pet or soda bottle wore a special hidden code, only available when opening; gathering more than (X) codes allowed consumer to order a compilation of 10 tracks, selected across Universal Music catalog, paying only the shipping costs. Though sharing the same barcode & ref. number, each "Summer Music System" compilation is unique, barcode & disc wearing complete name of the customer.

Parent Label

Coca-Cola

By Kyle Larson