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Marshmallow Way

Marshmallow Way was a pet project for two well-known pop songwriters, Billy Carl (born Carlucci) and Reid Whitelaw, the men who wrote 1910 Fruitgum Company’s 1968 single, “Goody Goody Gumdrops.” After that song was a hit for bubblegum kingpins Kasenetz and Katz, Carl and Whitelaw sought to duplicate K&K’s success on their own and ultimately signed a production deal with United Artists Records. A band was picked from the New Jersey dancehall circuit, renamed Marshmallow Way and put to work recording a set of Carl/Whitelaw compositions. The resulting album, the self-titled Marshmallow Way, was released in 1969, just after the bubblegum craze was reaching its peak.